Binding: Paperback
Description: This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk crisis and issues dimensions of public relations; and highlights ethics character and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Title: Rhetorical And Critical Approaches To Public Relations Ii
Brand: Taylor & Francis Inc
Barcode: 9780805864243
Pages: 392 Pages, 5 Tables, Black And White
Publication Date: 2/1/2009
Series: Routledge Communication Series
Category: Public Relations