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Sigala Marianna - International Cultural Tourism - PaperbackBinding: Paperback Description: International Cultural Tourism: management implications and cases provides a comprehensive exploration of the management operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. *
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Binding: Paperback
Description: International Cultural Tourism: management implications and cases provides a comprehensive exploration of the management operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand supply product development and political changes). * Consumer behaviour profiles and motivations of cultural tourists. * Environmental performance management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia Hong Kong UK US Canada Mexico Portugal South Africa and Finland this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first - hand experience and research
Title: International Cultural Tourism
Author(s): Sigala Marianna
Publisher: Taylor & Francis Ltd
Barcode: 9780750663120
Pages: 264 Pages
Publication Date: 7/1/2005
Category: Tourism Industry

Sigala Marianna - International Cultural Tourism - Paperback

Item no : 20546858331
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