Binding: Paperback
Description: This book is a comprehensive and practical guide to project marketing a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads airports ports power irrigation commercial and industrial buildings. The volume: Provides key definitions and discusses concepts such as segmentation target marketing positioning in projects and organizational buyer behaviour. Draws and adapts from extant marketing theory and provides real - life case studies to demonstrate application of concepts. Focuses on project marketing logic marketing mix negotiation techniques and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers this book will be indispensable for B - Schools project managers entrepreneurs infrastructure corporations and start - ups. It will serve as a key text to foster hassle - free relationships between different business actors and reduce roadblocks such as time and cost escalation litigation and the like.
Title: Project Marketing A Practical Approach
Author(s): Phadtare Milind Trivikram (Senior Professor Nicmar Pune)
Publisher: Taylor & Francis Ltd
Barcode: 9780367350918
Pages: 104 Pages, 4 Tables, Black And White; 4 Line Drawings, Black And White; 26 Halftones, Black And Whit
Publication Date: 12/30/2022
Category: Urban & Municipal Planning