Binding: Paperback
Description: This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. The authors argue that the essentials of intercultural communication such as nonverbal communication conflict meeting management interviewing and negotiations are most useful to burgeoning professionals when they are woven into discussions about economic systems market forces production processes finance structures and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory - level students in both business and communication then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both dominant and emerging economies explaining the cultures of competitive markets with a global perspective rather than focusing on the United States. This book is ideal as a text for courses in international business or professional intercultural communication or as a supplement for more general business and communication courses.
Title: Intercultural Communication For The Global Business Professional
Brand: Taylor & Francis Ltd
Barcode: 9781032285399
Pages: 166 Pages, 12 Tables, Black And White; 7 Line Drawings, Black And White; 4 Halftones, Black And Whit
Publication Date: 10/20/2023
Category: Business Communication & Presentation