New Roots Plant Sterols 80gPlant Sterols help in maintaining healthy cholesterol levels and in reducing low density lipoproteins (LDL) and total cholesterol. New Roots Herbal Plant Sterols are a nonGMO source of sterols which help inhibit the absorption of harmful low density lipoproteins (LDL cholesterol). Plant sterols form the cell walls of plants and are similar in molecular structure and function to cholesterol. They actively compete with animal cholesterol for absorption