Finally, a natural mascara you can feel good about putting on your lashes! It is naturally paraben-free, gluten-free, and mercury-free. You will be amazed at how well this mascara builds volume and length to your lashes. We trust that this will be the natural mascara you’ve been waiting for!

We are so excited to be offering several of our products in beautifully designed custom, recyclable boxes!

Why the change? 
Initially, the goal for our brand was to create a product with minimal excess packaging.  Hence, the reason we never had boxes in the past.  However, we realized that by the time we apply a plastic shrink wrap and label, we are creating more waste than a streamlined, cardboard box that is able to be recycled. 
We hope you love the change as much as we do!

FAQ

I have sensitive eyes. Will this mascara be any different than other products on the market?
Pure Anada mascara is formulated to be PH balanced for eyes. The PH of skin and hair is 4.5-5.5. Our eyes have a PH of 7. If a mascara is not properly PH balanced it will burn and sting your eyes. In our trial studies, we did not encounter anyone who experienced a burning or stinging sensation! This is extremely exciting, since mascara is often a problematic product in this regard. 

I've heard that mascara should be replaced every 3 months. Is this true for Pure Anada natural mascara as well?
Yes, we also recommend purchasing a new vial of mascara every 3 months. Over time, bacteria from your eye begins to contaminate the mascara in the vial. If you use the same vial for too long, you may aquire an infection. If you are experiencing irritation from your mascara that you didn't when you first opened the vial, perhaps it's time to change the tube! 
Also, it is imperative that you do not share mascara with friends or family. 

Will Pure Anada natural mascara make my lashes appear fuller, thicker and longer?
You better believe it! The formula produces amazing volume! Most women found that Pure Anada mascara generated more volume than mainstream brands that claim the same thing.

Other natural mascaras I have tried, do not stay on my lashes for the whole day. What can I expect from Pure Anada natural mascara?
This is where it was critical for us to rise above the competition. What is the point in wearing a natural product, if it runs into your eyes and down your face?
Our mascara will deliver the results you are looking for! It is water-resistant, but not water-proof. Therefore it is easily removed with a gentle oil based cleanser. (Pure Anada Scentless Gentle Cleanser OR our Cucumber & Aloe Eye Makeup Remover)

Is Pure Anada natural mascara vegan?
Yes, Pure Anada mascara is vegan.

Pure Anada natural mascara is 97% natural. What does this mean? Why not make it 100% natural?
To us, natural means "from nature". The last 2 ingredients in our formula are not grown or harvested from nature in any way. They are necessary ingredients to the success of our formula, and do not pose any health risks.

Aqua (Water), Oryza Sativa Wax (Rice Bran Wax), Olea Europea (Olive) Fruit Oil,  Cetyl Alcohol, Coernica Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Vegetable Glycerin, Stearic Acid, Acacia Gum, CI 77499 (Iron Oxide), Aminomethyl Popandiol, Phenoxyethanol