At a Glance

Breezy, bold, and made for warm days.

A white floral midi dress with a ruched square-neck bodice, gathered waist, and sweeping A-line skirt - built for holidays and those long summer days in between.

• Style: Boho-elegant floral A-line midi
• Fit: Slim through the bodice, full skirt from the waist
• Fabric feel: Woven polyester with a smooth, structured drape
• Support / structure: Wide shoulder straps, ruched bodice with zip fastening
• Best for: Confident, relaxed summer dressing
• Occasion: Holidays, day-to-dinner, casual warm-weather wear

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Why You'll Love It

The ruched bodice does the heavy lifting here - it skims your waist, holds its shape, and takes you from beach town café to evening drinks without a change of outfit. The square neckline frames your shoulders cleanly, while the full skirt gives you room to move. That large-scale floral print on the hem hits just right: colour without chaos, pattern without effort. This is the dress you reach for when you want to look like you planned it without actually planning it.

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Design Details

• Large-scale floral print - bold multi-colour blooms on a white base; easy to style, hard to ignore
• Ruched bodice - gathers fabric at the bust and waist to create shape without boning or structure
• Gathered waist - defines your silhouette and gives the skirt its full, floaty movement
• Square neckline - clean, frame-worthy, and flattering across different bust sizes
• Wide shoulder straps - comfortable for all-day wear without digging in
• Zip fastening - neat side or back closure for a smooth silhouette
• Full A-line skirt - falls to midi length with plenty of swing

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Fit, Feel & Fabric

The fit is slim through the bodice with a gathered release at the waist into a fuller skirt. Made from polyester with a woven finish, it holds its structure well and won't cling in the heat. The ruching at the bust and waist adds shape. Shoulder straps are wide enough to wear with a regular bra. Midi length hits below the knee. If you're between sizes, sizing up is advisable to keep the ruching relaxed rather than pulled.

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Styling & Occasion

This dress earns its place in your summer packing list. Wear it with flat sandals and a straw bag for holiday daytime, or swap to block heels and gold jewellery for evening. The white base makes it simple to pull together - nearly any coloured accessory will pick up a shade already in the print.

Browse the full women's dresses collection if you're building a holiday wardrobe, or explore midi dresses for more length-led options in a similar shape.

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FAQs

Does the ruched bodice add much structure?

The ruching creates shape through gathering rather than boning, so it's soft structure rather than firm support. It'll define your waist without feeling restrictive.

What length does the skirt fall to?

The skirt falls to midi length - below the knee but above the ankle. Exact measurements will vary with height.

Is the zip at the back or side?

The dress features a zip fastening; the precise placement (back or side) may vary by size. Check the product images for your specific variant.

Can I wear this with a standard bra?

Yes - the wide shoulder straps make it easy to wear with a regular bra. A strapless option also works if you prefer a cleaner look under the neckline.

How does the sizing run?

The fit is described as slim through the bodice. If you're between sizes or prefer a looser feel across the bust and waist, we'd suggest sizing up.

What are the care instructions?

Care label instructions will be included with your garment. As a polyester dress, cool machine washing on a gentle cycle is generally suitable, but always follow the label.

Colour: White | Pattern: Floral | Neckline: Square Neck | Sleeve: Sleeveless | Length: Midi | Silhouette: A-Line | Fit: Slim | Details: Ruched Bodice, Gathered Waist, Wide Shoulder Straps, Zip Fastening | Fabric: Polyester | Occasion: Vacation, Daily | Season: Summer