Fast growth costs a lot of money. That is why many startups seek financial investment sooner or later. But where to start? In this book, Sjoerd Mol and Thomas Mensink cover the whole process end-toend, from getting investor-ready to fundraising, negotiating with investors, and finally: the exit.

They explain the business model of venture capital investors, how they assess startups, the best approach to fundraising, and how to arrive at an optimal term sheet. In short: everything you need to know about venture capital and how to raise it!

The authors use their experiences with startup financing, investors, and deal terms to help entrepreneurs understand how venture capital works and what you can expect as you raise funding. In addition, this book contains many tips and insights from successful investors and startup founders.

“Exactly what first-time founders need to navigate the world of venture capital and avoid common pitfalls. Highly recommended!”
Gemma Bloemen, principal Creandum

"Highly recommended read whether you are a founder or an investor. It provides insights and frameworks in a clear and concise way, and can be used as a manual for anyone looking for fundraising advice."
Jose Marin, co-founder FJ Labs